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“I believe this is the first time [there has been such a scheme] only tailored for wealthy women,” Mr Du told The Daily Telegraph this week during a visit to Shanghai, one of the cities he is tapping for potential husbands.
Even the government sees helping men find love as a priority.
“At the same time wealthy women have a high standard in choosing their husbands.Because they are very successful they also expect their husband to be at least as successful as they are.” Rebecca Chen, who at 29 is one of the youngest Chengdu-based millionaires to sign up for the project, said social norms also hampered a rich woman’s search for the perfect man.