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If two people are interested in each other, they're going on a date.
Tell the app when you're available, and it'll tell you when and where you're meeting."I liked it because I felt like it wasn't super involved; I didn't have to write a biography about myself," said Jamie Stuckey, 29, who took part in the beta test for Peters' app, Whim, which is due to launch this year.
As early as 1965, thousands of people turned to a computerized dating service developed by Harvard students that promised to match like-minded individuals.
Participants of Operation Match filled out lengthy questionnaires, which they submitted with , and a program on an IBM 1401 computer would match questionnaires to similar responses.
The New York-based Internet and media company Inter Active Corp, or IAC, is the largest player in the online dating industry and owns both brands, with a majority stake in Tinder.
It also owns other online dating platforms including How About We, and Meetic.
She crafted a new approach: an app where users can meet people without hassling with features on traditional online dating apps.
Forget rummaging through in-depth profiles and messaging back and forth.
Whim, which will launch as a subscription service priced from to a month (depending on how many months users commit to), has no detailed profile pages. Users choose which nights they're free for a date and are then presented with pictures and short descriptions, one candidate per screen.According to IBISWorld analyst Jeremy Edwards, major players such as IAC, EHarmony and Zoosk make it hard, "though not impossible," for new entrants to succeed in the industry.They simply need to be innovative enough to capture significant market share. New apps that have found success, including Tinder, have been gobbled up by IAC through investments and acquisitions."If you're going to use something like a dating app, you want it to be time friendly.
With Whim, you know if you're matched with someone, it's someone looking to go on an actual date.People poring over profiles to separate the cream from the creeps, messaging back and forth for weeks or months with potential partners, investing energy trying to impress only to meet in person and realize in an instant there's no personal chemistry — for many, it felt like a waste of time.